After a few embarrassing attempts last year to market to teens, Clearasil tossed their hands up and decided to fully embrace their “uncoolness.” In their new marketing campaign, Clearasil released 10 commercials basically saying “We don’t know teens but we do know teen acne,” accompanied by feeble attempts to relate to them.
One of these commercials really spoke to me on an intrinsic level, the best of the bunch (I am biased), aptly titled “Birds.”
Are you manipulated inspired to do things just because birds might happen to be there? Will parading pigeons in front of you create enough distraction to convince you to buy something? What else will it take? I don’t know about you, but right now I wish I had acne just so I can go out and buy Clearasil.
