Clearasil Doesn’t Understand Teens but Tries to Using Birds

clearasil don't know teens commercial

After a few embarrassing attempts last year to market to teens, Clearasil tossed their hands up and decided to fully embrace their “uncoolness.” In their new marketing campaign, Clearasil released 10 commercials basically saying “We don’t know teens but we do know teen acne,” accompanied by feeble attempts to relate to them.

One of these commercials really spoke to me on an intrinsic level, the best of the bunch (I am biased), aptly titled “Birds.”

Are you manipulated inspired to do things just because birds might happen to be there? Will parading pigeons in front of you create enough distraction to convince you to buy something? What else will it take? I don’t know about you, but right now I wish I had acne just so I can go out and buy Clearasil.

 

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Jeffrey Mann

Author: Jeffrey Mann

A late-20s birder living in Los Angeles. Enjoys birding on the weekend, and loves checking out new areas in SoCal for opportunities to photograph wildlife. When not obsessing about birds, you can find him cross stitching or playing Nintendo games.

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